Creating powerful Advertising is the challenge. Consumers are slammed daily with advertising messages. Many consumers avoid traditional media at all costs by fast forwarding through television commercials, creating their own music play lists, conducting their own product searches and relying on their own social networks for product reputation and referral. All the fancy advertising in the world won’t do you any good if it doesn’t sell your product or service.
- Identify your customer
- Find out why your product is important to them
- Determine the best media or communication tools
- Craft a powerful message that motivates your target market
- Implement media strategies and placement
- Develop tactics to keep your customers coming back